Barkha Singh Enters Entrepreneurship With Women’s Footwear Brand Nuvah

Actor Barkha Singh has ventured into entrepreneurship by joining the online-first women’s footwear brand Nuvah as its Chief Creative Officer. In this role, she will collaborate with founder and CEO Avni Jain to shape the brand's creative direction, including product design, visual storytelling, brand communication, and cultural expression.

Founded in 2026, Nuvah combines style with comfort and features engineering-led innovations such as the Steady-Form footbed and patent-pending Style-Switch technology, which lets wearers interchange heels to create multiple looks from one pair of shoes. Singh brings her background in fashion, beauty, and lifestyle, as well as her understanding of global fashion trends and Indian consumer relevance, to the brand.

Singh has previously appeared in projects such as Masaba Masaba, Criminal Justice, Engineering Girls, and Please Find Attached. Most recently, she appeared in Darshan Rawal’s song Naal Naal Ve and is set to collaborate with the singer on another project, alongside an upcoming web show with an announcement expected soon.