Farah Khan Credits Gen Z for Her Spontaneous Approach to Content Creation at The Edits Film Festival

The Edits Film Festival Concludes in Mumbai

The Edits Film Festival officially concluded in Mumbai with filmmaker Farah Khan attending as a special guest. The event featured jury members Ahsaas Channa, Dolly Singh, Nikhil Taneja, and Rajeev Masand, alongside more than 100 participating content creators.

Ishank Gupta, Sanya Rohillaa, and Ahsan Vazir were announced as the top three winners of the festival. They were recognized for their storytelling and use of Instagram’s video-editing app, Edits, to turn unpolished videos from their camera rolls into edited content. Submissions for the festival opened in August, giving participants 45 days to create and submit their work.

Ankit Rihal, Head of Global Partnerships at Meta, India, spoke about the initiative, noting the focus on providing creators with tools and opportunities to experiment with new storytelling techniques.

Farah Khan on Content Creation and Social Media

As a special guest, Farah Khan discussed her approach to filmmaking and creating content for digital platforms, comparing feature films for theatrical audiences with short-form videos for Instagram Reels.

Regarding social media, Khan shared that she prefers keeping her content spontaneous instead of overthinking her posts. She credited Gen Z for influencing her perspective, stating that their nonchalant and second-guessing-free attitude inspired her. Whether posting a clip from a show, a random chat, or a spontaneous moment of mischief, she relies on relatability, realness, and humor to connect with audiences on Instagram.