FICCI Frames 2026: Rupali Ganguly and Rajan Shahi Share Trivia on Anupamaa

At FICCI Frames 2026, Rupali Ganguly and creator Rajan Shahi discussed their daily soap, Anupamaa, and shared trivia about the show.

Rajan Shahi noted that the show was launched post-Covid when it was said that television and films were over. He stated that it took guts for a broadcaster to back a show about a 40-year-old mother and housewife. Shahi shared that the title song saree cost Rs. 500 despite questions about making the heroine wear it. He also stated, "Jab tak Anupamaa rahega, usme Rupali hi rahegi!" and added that she changed the face of television.

Shahi also shared humorous anecdotes, mentioning that some households told daughters-in-law not to watch the show because it caused fights at home. He stated that men became bigger watchers of the show than women.

Rupali Ganguly added that many men told her that food is not served at 10:00 pm, as wives and mothers ask them to come home before 10 or eat after 10:30 so as not to disturb the 10:00 to 10:30 time slot. Ganguly recalled seeing her milkman and men on a train watching the show, stating that men are closet TV watchers.