Janhvi Kapoor Named Brand Ambassador for Bhima Jewellers

Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador. The partnership aims to strengthen the jewellery retailer's presence across markets, connect with consumers in different regions, and engage a new generation of buyers whose preferences combine cultural traditions with contemporary relevance.

Founded in 1925 by Shri K. Lakshminarayana Bhattar, Bhima has a 100-year legacy and currently operates 21 stores across Karnataka, Andhra Pradesh, and Tamil Nadu, as well as an e-commerce platform. The brand intends to use Janhvi's national visibility and her connection to South India to introduce its regional heritage to a wider national audience.

Regarding the partnership, Janhvi Kapoor stated, “Some of my fondest memories are of seeing jewellery become a part of our family’s celebrations and milestones. It holds stories that are passed down through generations. That’s what makes my association with Bhima Jewellers so special. With a legacy spanning 100 years, Bhima Jewellers beautifully reflects trust, tradition, and timeless craftsmanship, and I’m delighted to join its legacy.”

A Bhima Jewellers spokesperson commented, “At Bhima Jewellers, we have always believed that jewellery is much more than an ornament. It is a part of life’s most treasured moments, carrying memories, emotions, and traditions across generations. Janhvi Kapoor’s warmth, elegance, and deep appreciation for her roots make her a natural fit for our brand. There is an authenticity about her that resonates with the values we hold close, and we are delighted to welcome her to the Bhima Jewellers family. We look forward to celebrating timeless stories, meaningful connections, and special milestones together.”

The collaboration is part of Bhima Jewellers' broader strategy to increase visibility, engage a wider consumer base, and support long-term growth across markets.