Katrina Kaif Celebrates Kay Beauty's First Anniversary in the UK

One year after making its UK debut, Kay Beauty is celebrating a milestone in its international journey. Co-Founder Katrina Kaif travelled to London to mark the occasion with the brand’s UK community at Space NK’s Oxford Circus flagship store.

Co-founded by Katrina Kaif and Nykaa, the brand spent its first year in the UK bringing its approach to performance, care, and inclusive beauty to consumers. Guests at the Oxford Circus flagship attended an afternoon celebrating Diwali beauty and individual creativity, which featured an exclusive masterclass for a signature Diwali “Gloss Up” Look and insights shared by Katrina Kaif on her beauty journey and the inspiration behind Kay Beauty.

Katrina Kaif stated that the brand was created to feel inclusive, intuitive, and personal, noting that products are designed with South Asian skin tones and beauty needs at the heart of the process. Adwaita Nayar, Co-founder and Executive Director of Nykaa and CEO of House of Nykaa, highlighted the brand's first-year milestones in the UK, including products becoming bestsellers at Space NK, achieving top product status on TikTok Shop within six weeks of launch, and receiving recognition as Best New Brand at the CEW UK Consumer Choice Awards 2026.

Kay Beauty delivers an annualised NSV run rate of Rs. 300 crores (approximately £24 million) and achieved profitability within its first year of operations. With nearly 3 million consumers in India, it is India’s largest celebrity-led beauty brand.