Kriti Sanon and Jasprit Bumrah Star in UNIQLO’s New Fleece Campaign

UNIQLO Launches New Fleece Collection Campaign

Global apparel retailer UNIQLO has launched its new Fleece collection campaign, featuring actor Kriti Sanon and cricketer Jasprit Bumrah. The campaign focuses on the warmth, comfort and versatility of Fleece, highlighting how the collection can fit into different lifestyles and everyday winter routines.

Rooted in UNIQLO’s LifeWear philosophy, which centres on creating simple, high-quality clothing for everyday needs, the campaign showcases a range of Fleece styles suited to different occasions, from relaxing at home to spending time outdoors.

Kriti Sanon Showcases Everyday Winter Styles

Kriti Sanon features in the campaign wearing a selection of pieces from the UNIQLO Fleece collection. Her looks include the Fluffy Yarn Fleece Jacket, the Pile Lined Fleece Relaxed Cardigan and the Windproof Fleece Reversible Full-Zip Hoodie, offering layering options for changing winter temperatures and daily activities.

Jasprit Bumrah Highlights Versatility and Functionality

Jasprit Bumrah showcases key pieces from the collection focusing on comfort and functionality for an active, on-the-go lifestyle. Featured items include the Fleece Full-Zip Jacket, Bi-Colour Fleece Zip Jacket and Windproof Fleece Full-Zip Hoodie, designed to provide warmth while allowing ease of movement.

Nidhi Rastogi, Marketing Director, UNIQLO India, commented on the collection, stating that the campaign shows how the collection adapts to different lifestyles and routines, with Jasprit and Kriti bringing this versatility to life.

The collection is available in a range of colours, including natural, olive, navy, off white, dark brown, pink and wine. The campaign will be rolled out across print, digital, outdoor advertising and in-store promotional materials.