Rakul Preet Singh Named Brand Ambassador for Wacoal India's Autumn/Winter 2026 Campaign

Rakul Preet Singh has been named the new brand ambassador for Japanese lingerie label Wacoal in India. The actor will front the brand’s lingerie collections in the country, beginning with its Autumn/Winter 2026 campaign, titled ‘In Pursuit of Beauty’.

The campaign centres on beauty as an evolving expression of individuality, featuring Rakul in a film that explores personal style and self-expression alongside the craftsmanship behind the collection.

Reflecting on the partnership, Rakul Preet Singh stated, "I've always believed that the best version of you is the one you're still working on. Wacoal approaches lingerie the same way, with so much thought and care going into every detail. When something fits you that well, you stop thinking about it and just get on with your day. I'm thrilled to be part of the Wacoal family."

The Autumn/Winter 2026 collection features several ranges for different needs: the Iris range with gel push-up lift, Basic Mold for a smooth silhouette, Embrace with lace detailing, and Cool Comfort with a lightweight seamless construction.

Pooja Merani, COO of Wacoal India, commented, "At Wacoal, beauty is an ongoing pursuit, expressed through the harmony of thoughtful design, refined craftsmanship and exceptional fit. Rakul embodies this philosophy through her own approach to her craft with grace, discipline and an innate sense of individuality. Her ability to continually evolve while remaining authentic to herself makes her a natural fit for Wacoal. We are delighted to welcome her to the Wacoal family and bring the philosophy of 'In Pursuit of Beauty' to life through this association."

The Wacoal Autumn/Winter 2026 collection is available via the brand's official Indian website and at stores across the country.