Sanya Malhotra Named Brand Ambassador for GKB as Eyewear Brand Opens 100th Store

GKB has announced actress Sanya Malhotra as its brand ambassador alongside the unveiling of its new identity and the opening of its 100th store in India. The six-decade-old brand aims to strengthen its presence in the premium fashion and lifestyle segment.

As part of this transformation, GKB Opticals has changed its name to GKB to position eyewear as an expression of personal style and individuality. Priyanka Gupta, Director of GKB, noted that the transition reflects the brand's future vision while maintaining its heritage.

The brand's 100th store spans 1,000 square feet and is located in Mumbai. GKB offers various specialised services, including Vision Lounges, Lens Experience Zones, paediatric Myopia Clinics, at-home eye testing, and audiology clinics at select locations. Its product portfolio features international labels such as MYKITA, Masunaga, Bvlgari, Chopard, TAG Heuer, and Ray-Ban Meta.

Expressing her thoughts on the partnership, Sanya Malhotra stated that she is excited to be part of the brand's new fashion and lifestyle-led chapter, highlighting the importance of great design, individuality, and style.