Tamannaah Bhatia Named Face of Joy Personal Care’s Lotion and Cream Range

Tamannaah Bhatia has been named the face of Joy Personal Care’s lotion and cream portfolio, with the partnership led by the brand’s Honey & Almonds Deep Nourishing Body Lotion.

The partnership includes a multi-platform campaign across television, digital, and social media platforms. The campaign follows the brand's 'Beautiful by Nature' philosophy, which aims to challenge conventional beauty standards.

Sunil Agarwal, co-founder and chairman of Joy Personal Care (RSH Global), stated that the collaboration is a key step in strengthening the brand's position in the lotion and cream category. Poulomi Roy, chief marketing officer, noted that Tamannaah embodies the campaign's message of embracing individuality.

Tamannaah expressed her connection to the brand's perspective on beauty, stating she was eager to bring the campaign's message to life. In addition to her brand partnerships, the actress is currently discussing the response to her recent release, The Vvaan, co-starring Sidharth Malhotra, which released in cinemas on September 25, and manages her own jewellery line.