Khushi Kapoor Joins Nail Brand 'nailinit' as Co-Founder and Chief Creative Officer

Actor Khushi Kapoor has expanded her professional path into entrepreneurship, joining the Indian nail care brand nailinit as Co-Founder and Chief Creative Officer. She partnered with founders Shubham Singhal and Tanishq Ambegaokar after discussing their plans for the brand and bringing her personal interest in nail art into the venture.

Speaking about her decision, Khushi stated, “I’ve always wanted to build something of my own, something that reflects my personality and is in a space I genuinely connect with. With nailinit, I feel like I’ve found just that.”

In her role, Khushi has been active in product development, vendor selection, material research, and creative direction. Her priorities included ensuring comfortable press-on nails with reliable adhesive as an alternative to conventional extensions, as well as contributing to nail care products and application instructions.

To introduce the business, Khushi hosted an intimate slumber party in Alibaug. Followers applied to attend via an Instagram video, which reportedly drew about 25,000 applications. Explaining the format, she noted, “Building a brand was a huge dream of mine, so sharing this with some of my closest people in that kind of setting just felt right.”

The role has also allowed her to learn the operational side of business, ranging from manufacturing and sourcing to warehousing and team-building.